Redmond, WA
Microsoft's "Bing it on" campaign launched last week and already it is showing encouraging results.
The "Bing It On" campaign allows users to compare search websites Bing and Google side-by-side. In the results revealed by Microsoft it showed that people chose Bing's web search results over Google's nearly 2 to 1. The participants in the study were "blind" when it chose search results and had no knowledge if search results were produced by Google or Bing.
"Relevancy of search results is the No. 1 driver of search engine preference, and independent research shows that people chose Bing's Web search results over Google's nearly 2-to-1," Bing corporate VP and chief marketing officer Mike Nichols said via ZDNet.
Bing owns 28 percent of searches in the United States -- including searches made on Yahoo (its search engine is powered by Bing). Without searches made on Yahoo, Bing owns 15 percent of the search market in the country.
On its official blog, Bing stated that Answers Research conducted a study involving 1,000 participants that had to use a major search engine in a month. Bing claims the participants had no idea Microsoft was involved.
The Bing it on campaign challenged users to "conduct five search queries of your choice and compare unbranded Web search results from Bing and Google side by side. For each search result, you choose a winner or declare it a draw."
The campaign can be considered a success since Google has been dominant for so long that it is already used as a verb to describe searching for a particular subject.
Facebook's search is also powered by Bing, which means an even larger audience for Microsoft to reach.
- Firefox Increases Browsing Speed with New Technology
- Bing's Marketing Campaign Shows People Prefer It Over Google
- Here's Some Information You Don't Need
- Android App Development: Some Devices Just Can't Handle It
- Cracking the Carrier and Vendor Market
- iPhone 5 Will Help Apple Take Back Smartphone Crown
- Apple Launches iPhone 5
- Consumers Like Smartphones with Bigger Screens
- Is Apple's iOS Fragmenting?
- The Only Word You Need to Remember is 'Apple'
- AT&T's Upside-Down World
- Google+ Offers Custom URLs to Businesses, Brands and Celebrities
- Google Finds New Way to Deal with Websites That Infringe Copyrights
- London Olympics: The Social Media Games
- Rogue Employee Hacked MLB Team Facebook Pages
- iPad Dominates Tablet Market in China
- Hitching Social Media to Humanitarian Assistance
- Google+ Users Happier than Facebook Users
- The Sad, Pathetic Personality of a Computer Hacker
- Securing the Enterprise Better With Encryption Instructions
- Why Linux Needs Malware Protection
- The Sad, Pathetic Personality of a Computer Hacker
- Google Chrome Quickly Becoming Popular Among iOS Users
- App Developers Meet BlackBerry 10
- 11 Free Apps to Keep Your Roadtrip on Track
- Pennsylvania Hospitals Finding Patients on Google and Facebook
Copyright © 2012 AHN - All Rights Reserved