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Redmond, WA
Microsoft's "Bing it on" campaign launched last week and already it is showing encouraging results.
The "Bing It On" campaign allows users to compare search websites Bing and Google side-by-side. In the results revealed by Microsoft it showed that people chose Bing's web search results over Google's nearly 2 to 1. The participants in the study were "blind" when it chose search results and had no knowledge if search results were produced by Google or Bing.
"Relevancy of search results is the No. 1 driver of search engine preference, and independent research shows that people chose Bing's Web search results over Google's nearly 2-to-1," Bing corporate VP and chief marketing officer Mike Nichols said via ZDNet.
Bing owns 28 percent of searches in the United States -- including searches made on Yahoo (its search engine is powered by Bing). Without searches made on Yahoo, Bing owns 15 percent of the search market in the country.
On its official blog, Bing stated that Answers Research conducted a study involving 1,000 participants that had to use a major search engine in a month. Bing claims the participants had no idea Microsoft was involved.
The Bing it on campaign challenged users to "conduct five search queries of your choice and compare unbranded Web search results from Bing and Google side by side. For each search result, you choose a winner or declare it a draw."
The campaign can be considered a success since Google has been dominant for so long that it is already used as a verb to describe searching for a particular subject.
Facebook's search is also powered by Bing, which means an even larger audience for Microsoft to reach.
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