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Jerimiah Yap
Google's popular and sleek Internet browser Chrome is quickly gaining steam in Apple's App Store. Chrome has already grabbed 1.5 percent of the browser market on Apple's iOS. This is according to data gathered by advertising service provider Chitika.
According to Chitika, "Chitika Insights has been tracking the launch and adoption rate for the new Chrome for iOS browser to determine how much share they are taking from Safari for iOS, and how quickly. Our latest Live Tracker has just been launched, with the purpose of measuring Chrome for iOS adoption rate in real time."
Chrome was made available to Apple users in June for free and was an instant hit among iOS and iPad users. Chrome is known for its minimalistic features and quick loading of web pages. But according to CNET's Seth Rosenblatt, Chrome is "slower than expected" on the iOS.
According to Chitika, "Chitika Insights has been tracking the launch and adoption rate for the new Chrome for iOS browser to determine how much share they are taking from Safari for iOS, and how quickly. Our latest Live Tracker has just been launched, with the purpose of measuring Chrome for iOS adoption rate in real time."
Chitika did not start tracking until the 2nd of July and admits that Chrome's traffic fluctuates, which they attribute to busy traffic in the morning correlated with consumer behavioral patterns in mobile usage.
Chitika adds that, "However, considering it launched just over two weeks ago, this current figure and continued growth seen on a week on week basis means share is on the rise.
14.5% of iOS users chose to surf the web on a platform other than Safari. This statistic helps expose the greater story of how consumers interact, share, and navigate the web using smartphones and the constantly increasing number of applications available to them."
With steady growth, it is interesting to see if Chrome will be able to catch Apple's Safari browser. Apple's Safari Internet browser is still the champ with an iOS market share of 86 percent.