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Real Small Business
Your Company's Public relations: Sample Personnel Press Release
When you hire a new manager or other important person, you can send out a news release to announce it. Many local newspapers and industry publications print "new appointments" columns. It can also be gratifying to new employees to see that the company they've just joined is so happy to have them that they're sending out a press release.
In a personnel release, you want to focus on WHO is being named, WHAT they will do for your company, WHY they're appointment is important, and WHAT they did previously. Customize the information for the publication you're sending it to. For example, if you're sending this type of release to a local newspaper, you might want to include the home town of the person who has been hired, and other personal data. This type of information is not important if its being sent to an industry publication, which might like information on association membership
In this Personnel Press Release example, FlagBenders USA has appointed a new sales VP who will oversee the company's national expansion. Notice how the release goes beyond just the appointment and to show its impact.
Contact:
Sally Smith
President
FlagBenders USA
(203) 555-5200
Flagbenders USA Names Jim Sweeney
Vice President Of Sales
Former Polemark Marketing VP Will Oversee
Growing Sales Rep Network
WEST VALDEVA, Conn; December 10, YYYY - FlagBenders USA, manufacturers and designers of custom flags and banners, has named Jim Sweeney as its new Vice President of Sales.
Mr. Sweeney, who had been Vice President of Marketing at rival Polemark, will be in charge of managing and increasing FlagBenders' network of sales representatives and distributors. FlagBenders, which has focused exclusively on the Northeast, will expand its efforts nationally. Mr. Sweeney will spearhead this drive.
"The expansion of our sales rep and distribution team further strengthens our ability to meet the needs of our customers," noted Sally Smith, President of FlagBenders USA. "Jim Sweeney's comprehensive understanding flag and banner sales and marketing will greatly benefit FlagBenders, our sales network, and our clients."
Before joining FlagBenders USA, Mr. Sweeney oversaw marketing for Polemark, where he put together that company's distribution network. While at Polemark, he won the 1991 Innovation Award from the International Banner Marketing Association.
Prior to Polemark, he worked for Mutual Outdoors, which creates outdoor and shelter advertising for a wide variety of companies.
Mr. Sweeney has an MBA in Marketing from State University, and a BA in Psychology from Le City College.
He and his wife Francis live in Beauville, CT.
Small Business Guide
- Starting Up Your Business
- Coming Up With a Winning Business Idea
- Common Startup Mistakes
- The New Rules for Startups
- Business Incubator FAQs
- Naming Your Business
- Researching Your Business
- Your Personal Savings
- Registration, Licenses, and Permits
- Getting a Tax ID Number
- Fast-Growth Startup Resources
- Structuring Your Business
- Overview: Corporations
- State Offices of Incorporation
- Incorporate Out of State?
- Writing a Partnership Agreement
- Choosing a Board of Directors
- Basics of a C Corporation
- Basics of an S Corporation
- Basics of an LLC
- Basics of a Sole Proprietorship
- Basics of a Non-Profit Corporation
- Basics of a Professional Corporation
- Basics of a General Partnership
- Basics of a Limited Partnership
- Your Company's Public Relations
- Elements of a Successful Public Relations Campaign
- How to Use Your Press Coverage Effectively
- Press Releases
- How to Write a Successful Press Release
- Sample Product/Service Press Release
- Sample Commentary Press Release
- Sample Event Press Release
- Sample Tips Press Release
- Sample Personnel Press Release
- Effective Competitive Analysis
- Managing Purchasing to Maximize Cash Flow
- Top Six Pricing Mistakes Businesses Make
- How to Avoid Lowering Your Prices
- Bidding Basics
- Hiring Staff
- Creating an Effective Job Description
- Do You Know How to Pick Them?
- Little-Known Hiring Resources
- Classifying Contract Workers
- Tips for Successful Interviewing
- What You Can't Ask in a Job Interview
- New Hire Paperwork
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- Types of Insurance for Small Businesses
- Small Business Insurance FAQs
- Insurance Resources for Small Businesses
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- Small Business Resources
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- Your Pre-Vacation Checklist
- How to Take a Vacation
- Learning to Delegate
- Getting Away When You Can't Get Away
- Preparing for Tax Season
- Year-End Planning Tax Savers
- 10 Ways to Pay Less in Tax
- 25 Common Business Deductions and Expenses
- Avoid These Common Errors and Audit Triggers
- Understanding the Home Office Deduction
- Corporate Income Taxes Primer
- Employment Taxes Primer
- Sales Tax Primer
- Sole Proprietorships and Partnerships Tax Primer
- How to Get a Filing Extension
- Year-End Reconciliation
- Getting the Most from Your Accountant
- Developing Accurate Financial Projections
- Cash Flow
- 10 Ways to Help Increase Your Cash Flow
- Cash vs Accrual Accounting
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- Projecting Cash Flow
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- Getting Funding
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Starting Your Own Business - Sample Personnel Press Release | Public Relations
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