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- iHaveNet.com: Small Business Guide
Real Small Business
Your Company's Public relations: Sample Event Press Release
If your company is doing something special, be sure to alert the press. You can be holding a grand opening...teaching a special class...or carrying a new line of products. In fact, many events are staged simply as a way of creating news...and getting coverage for a company. Think about film premieres, which are held primarily to generate publicity.
When you write your event announcement, be sure to include a reason for reporters to attend. It could be a ceremony where you're giving something to the city...or a celebrity appearance...or a special demonstration. Try to make it photogenic, since a picture is worth a thousand words.
If possible, send a release prior to the event, and then another one afterwards that includes a photograph of what happened. This gives you a second shot at coverage.
In the sample event announcement release, Angelo's Fish House is announcing a special event. Notice how the "media alert" (details about the event that would interest newspapers, radio stations, and television crews) is put up at the top and set apart from the body copy.
Contact:
Bill Jackson
Angelo's Fish House
(516) 555-9000
It's Bluefin Tuna Month
at Angelo's Fish House
The Bluefin Are Running Again,
And They're Making Their Way to Diners at Angelo's
Note: Join Chef/Owner Angelo Marzunni as he prepares his world famous blackened barbecue tuna outside Angelo's Fish House on Thursday at noon to officially open Bluefin Tuna Month. Chef Angelo will be joined by several very special surprise guests (we can't tell you who they are, but you might know them from Angelo's "Celebrity Row" portrait gallery). Photo opportunities available.
SEASIDE VILLAGE, N.Y., July 27, YYYY -- Angelo's Fish House will celebrate bluefin tuna season by adding 8 special bluefin dishes to its renowned menu.
Bluefin Tuna Month will feature special appetizers, entrees and salads from the kitchen of chef/owner Angelo Marzunni -- including his famous blackened barbecue tuna and a brand new marinated tuna carpaccio. They will be available to diners only during the month of August, when the bluefin make their annual run along the coast of Long Island.
To open Bluefin Tuna Month, Chef Angelo will host a special cooking demonstration on Saturday, August 1 at noon. He will be prepare the blackened barbecue tuna, and share other bluefin tuna recipes. Entertainment will be provided by several "mystery" guests, long-time patrons and friends of Angelo's.
"The bluefin is one of the great eating fish -- meaty, delicate, and delicious," said Chef Angelo. "Unfortunately, they're only available for a short time. We want to celebrate the season by giving our customers the chance to enjoy this giant of the deep."
The special Bluefin Tuna Month menu will include:
- Blackened Barbecue Tuna - A mix of cajun spices and charcoal grilling makes this Chef Angelo's signature dish.
- Planked Tuna - grilled and smoked over mesquite
- Tuna Carpaccio - paper-thin, marinated slices of fresh bluefin
- Bluefin Tempura Sashimi -delicate nouvelle Japanese, served with Uni sauce
- Tuna au Poivre - the famous bistro dish with a new twist
- Salad Nicoise - Chef Angelo's take on the classic salad
- Smoked Tuna - custom smoked for Angelo's
- Tuna-touille - lightly grilled bluefin steaks topped with a ratatouille
Copies of Chef Angelo's Blackened Barbecue Tuna recipe are available for publication by contacting Bill Jackson at (516) 555-9000.
Angelo's Fish House, located on the water at 848 Main St. in Seaside Village, has been serving innovative seafood cuisine since 1982, It is open Tuesday-Sunday for lunch and dinner. Reservations suggested.
Small Business Guide
- Starting Up Your Business
- Coming Up With a Winning Business Idea
- Common Startup Mistakes
- The New Rules for Startups
- Business Incubator FAQs
- Naming Your Business
- Researching Your Business
- Your Personal Savings
- Registration, Licenses, and Permits
- Getting a Tax ID Number
- Fast-Growth Startup Resources
- Structuring Your Business
- Overview: Corporations
- State Offices of Incorporation
- Incorporate Out of State?
- Writing a Partnership Agreement
- Choosing a Board of Directors
- Basics of a C Corporation
- Basics of an S Corporation
- Basics of an LLC
- Basics of a Sole Proprietorship
- Basics of a Non-Profit Corporation
- Basics of a Professional Corporation
- Basics of a General Partnership
- Basics of a Limited Partnership
- Your Company's Public Relations
- Elements of a Successful Public Relations Campaign
- How to Use Your Press Coverage Effectively
- Press Releases
- How to Write a Successful Press Release
- Sample Product/Service Press Release
- Sample Commentary Press Release
- Sample Event Press Release
- Sample Tips Press Release
- Sample Personnel Press Release
- Effective Competitive Analysis
- Managing Purchasing to Maximize Cash Flow
- Top Six Pricing Mistakes Businesses Make
- How to Avoid Lowering Your Prices
- Bidding Basics
- Hiring Staff
- Creating an Effective Job Description
- Do You Know How to Pick Them?
- Little-Known Hiring Resources
- Classifying Contract Workers
- Tips for Successful Interviewing
- What You Can't Ask in a Job Interview
- New Hire Paperwork
- Small Business Insurance
- Types of Insurance for Small Businesses
- Small Business Insurance FAQs
- Insurance Resources for Small Businesses
- Home Office Insurance: Myths & Realities
- Small Business Resources
- Government Resources for Small Business on the Web
- Resources for Women Entrepreneurs
- Fast-Growth Startup Resources
- Small Business Security Resources
- Taking Time Off
- Your Pre-Vacation Checklist
- How to Take a Vacation
- Learning to Delegate
- Getting Away When You Can't Get Away
- Preparing for Tax Season
- Year-End Planning Tax Savers
- 10 Ways to Pay Less in Tax
- 25 Common Business Deductions and Expenses
- Avoid These Common Errors and Audit Triggers
- Understanding the Home Office Deduction
- Corporate Income Taxes Primer
- Employment Taxes Primer
- Sales Tax Primer
- Sole Proprietorships and Partnerships Tax Primer
- How to Get a Filing Extension
- Year-End Reconciliation
- Getting the Most from Your Accountant
- Developing Accurate Financial Projections
- Cash Flow
- 10 Ways to Help Increase Your Cash Flow
- Cash vs Accrual Accounting
- Bookkeeping and Record Keeping Basics
- Quick Ways to Get Through a Cash Crunch
- Projecting Cash Flow
- Cash Flow Triage
- Getting Funding
- Cash Flow Through Factoring
- Small Business Investment Corporations (SBIC)
- Traditional Funding Sources
- Non-Traditional Funding Sources
- Your Company's Credit
- How to Read a Business Credit Report
- Credit Terms Glossary for Your Small Business
- How to Protect and Improve Your Business Credit Rating
- Give Your Business the Financing Edge
- Employee Compensation
- Employee Benefits
- Bonuses: How To Be Fair
- Workers' Compensation Q&A
- Keeping Workers' Compensation Costs Down
- Payroll Management Choices
- Key Elements of Payroll
- Working with a Payroll Service Provider
- How to Create a Business Plan
Starting Your Own Business - Sample Event Press Release | Public Relations
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