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Real Small Business
Your Company's Public relations: Sample Commentary Press Release
A recent news development may have an impact on your customers, and you can use a press release to state your position and show how your company will respond to such an event. While this type of release won't necessarily get someone to write specifically about your company, it will enhance your chances of a reporter calling you for a quote or information that will be part of a larger article. You can use this type of release to position yourself as an expert. If you ran a computer tutoring service, you might want to issue a release commenting on a new operating system release; a home health care consultant might want to comment on new health insurance legislation. These can also help when the media is looking for a local angle to a national story -- they often want to see how global events affect local companies. For instance, if you ran an import/export company, you might be able to comment on the effects of a new international trade agreement.
In this Commentary Press Release example, The Green Way, which sets up recycling programs for corporations, has sent out a release commenting on a new environmental law. While the company had nothing to do with drafting the legislation, it is looking to demonstrate its expertise so that reporters writing about the new law will come to them for input, and companies that need to comply with the regulations will think of Green Way as a real expert.
Contact:
Buck Johannsen
The Green Way
(212) 555-5600
New York City Businesses Must Prepare
for Commercial Recycling Regulations
Compliance with Local Law 87 Can Actually Save Properties Money, Says Recycling Consultant The Green Way
NEW YORK, N.Y.; August 15, YYYY - New York City businesses will face a new set of commercial recycling regulations effective September 30, and must be prepared to institute aggressive programs to comply with the new law, urges The Green Way, Inc., a leading recycling consultant based in New York City.
However, companies that put in place full recycling programs can actually reduce their waste removal costs because of the resultant drop in trash volume, according to The Green Way.
Under Local Law 87, effective September 30, commercial properties in New York City will have to separate out certain items from their garbage for recycling. The law affects all properties that use private carters, including food and beverage outlets (delicatessens, restaurants, bars, cafeterias, etc.) and all other businesses, as well as some residential premises.
Food and beverage establishments will have to sort glass and metal containers; plastic bottles and jugs; foil products; and corrugated cardboard. Other businesses will be required to separate high-grade office paper, newspapers, magazines, catalogs, telephone books, corrugated cardboard, and, in some cases, textiles.
"Trash separation and recycling need not be painful tasks for businesses," noted Harris Brockley, President of The Green Way. "In fact, we urge companies to go even further and institute full recycling programs. Properties that have already done so not only comply with the new law, but are able to improve their bottom line costs through lower carting fees."
The Green Way recently published a white paper detailing both the new regulations, and its implications for different businesses, including office buildings, hotels, and department stores.
Office buildings have a range of options available. Once glass, metal and plastics are separated, there are several alternatives for dry paper waste, the Green Way white paper states.
A full recycling program would require a building to separate out each designated item from the waste stream. Typically, this involves placing bins throughout tenant floors to collect office paper, placing different bins for newspapers, magazines, catalogs, and phone books; and implementing systems to ensure that cardboard is kept separate from the trash. These items are then stored separately from each other and the regular trash, and are then sold to a recycling company. Tenants and building staff will need to be fully trained and monitored.
A full recycling program is the most effective and cost efficient, particularly for large buildings. Many Green Way clients that have implemented these separation systems have been able to reduce their waste removal charges because of the drop in regular trash volume. For example, The Figgis Co., one of New York City's largest real estate companies, has been able to reduce its haulage charges by over 30%, according to The Green Way.
A building can implement a mixed recycling program (a lesser version of a full program) and still comply with the new regulations. This would entail placing bins in all tenant spaces to collect all specified paper grades mixed together. These items would than be bagged separate from the rest of the trash and from wet waste and be picked up by the waste hauler separately. But because commingled recyclables are not very valuable, this option often does not impact carting costs, The Green Way notes.
Small Business Guide
- Starting Up Your Business
- Coming Up With a Winning Business Idea
- Common Startup Mistakes
- The New Rules for Startups
- Business Incubator FAQs
- Naming Your Business
- Researching Your Business
- Your Personal Savings
- Registration, Licenses, and Permits
- Getting a Tax ID Number
- Fast-Growth Startup Resources
- Structuring Your Business
- Overview: Corporations
- State Offices of Incorporation
- Incorporate Out of State?
- Writing a Partnership Agreement
- Choosing a Board of Directors
- Basics of a C Corporation
- Basics of an S Corporation
- Basics of an LLC
- Basics of a Sole Proprietorship
- Basics of a Non-Profit Corporation
- Basics of a Professional Corporation
- Basics of a General Partnership
- Basics of a Limited Partnership
- Your Company's Public Relations
- Elements of a Successful Public Relations Campaign
- How to Use Your Press Coverage Effectively
- Press Releases
- How to Write a Successful Press Release
- Sample Product/Service Press Release
- Sample Commentary Press Release
- Sample Event Press Release
- Sample Tips Press Release
- Sample Personnel Press Release
- Effective Competitive Analysis
- Managing Purchasing to Maximize Cash Flow
- Top Six Pricing Mistakes Businesses Make
- How to Avoid Lowering Your Prices
- Bidding Basics
- Hiring Staff
- Creating an Effective Job Description
- Do You Know How to Pick Them?
- Little-Known Hiring Resources
- Classifying Contract Workers
- Tips for Successful Interviewing
- What You Can't Ask in a Job Interview
- New Hire Paperwork
- Small Business Insurance
- Types of Insurance for Small Businesses
- Small Business Insurance FAQs
- Insurance Resources for Small Businesses
- Home Office Insurance: Myths & Realities
- Small Business Resources
- Government Resources for Small Business on the Web
- Resources for Women Entrepreneurs
- Fast-Growth Startup Resources
- Small Business Security Resources
- Taking Time Off
- Your Pre-Vacation Checklist
- How to Take a Vacation
- Learning to Delegate
- Getting Away When You Can't Get Away
- Preparing for Tax Season
- Year-End Planning Tax Savers
- 10 Ways to Pay Less in Tax
- 25 Common Business Deductions and Expenses
- Avoid These Common Errors and Audit Triggers
- Understanding the Home Office Deduction
- Corporate Income Taxes Primer
- Employment Taxes Primer
- Sales Tax Primer
- Sole Proprietorships and Partnerships Tax Primer
- How to Get a Filing Extension
- Year-End Reconciliation
- Getting the Most from Your Accountant
- Developing Accurate Financial Projections
- Cash Flow
- 10 Ways to Help Increase Your Cash Flow
- Cash vs Accrual Accounting
- Bookkeeping and Record Keeping Basics
- Quick Ways to Get Through a Cash Crunch
- Projecting Cash Flow
- Cash Flow Triage
- Getting Funding
- Cash Flow Through Factoring
- Small Business Investment Corporations (SBIC)
- Traditional Funding Sources
- Non-Traditional Funding Sources
- Your Company's Credit
- How to Read a Business Credit Report
- Credit Terms Glossary for Your Small Business
- How to Protect and Improve Your Business Credit Rating
- Give Your Business the Financing Edge
- Employee Compensation
- Employee Benefits
- Bonuses: How To Be Fair
- Workers' Compensation Q&A
- Keeping Workers' Compensation Costs Down
- Payroll Management Choices
- Key Elements of Payroll
- Working with a Payroll Service Provider
- How to Create a Business Plan
Starting Your Own Business - Sample Commentary Press Release | Public Relations
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