By Dean Michaels, NFL Writer

New Orleans, LA

San Francisco 49ers coach Jim Harbaugh downplayed the impending showdown with his brother, Baltimore Ravens coach John Harbaugh, at Super Bowl XLVII, saying he's treating it like a normal game week.

"This week has not been any different than a normal week," Jim said during the last news conference before the Ravens and 49ers battle for the Lombardi Trophy Sunday at Mercedes-Benz Superdome.

John, for his part, said the game will generate the same emotions as any normal NFL game but the stakes are higher this time as they are playing for a championship.

"It's not really about how we're going to feel," John Harbaugh said. "Every coach, every player, everybody in the organization, when you win its jubilation."

"When you lose, it's just bitter disappointment because so much goes into it. It'll be no different with this game and probably even on a greater scale because of the opportunity to win a championship," he added.

The brothers agreed that they both inherited their competitive spirit from their mother, Jackie Harbaugh.

"There's nobody in the family that has more competitive fire than my mother," Jim Harbaugh said. "She competes like a maniac. She's just always believed in us and I think that's the most important thing to me. ... She took us to games and played catch with us and shot baskets with us and just believed in us."

"All the things Jim said are absolutely true. No one would fight more for us than our mom no matter what the situation was. Or teach us how to have each other's back and be there for one another. ... She basically made it very clear we were to have each other's back no matter what," added John Harbaugh.

Aside from the sibling rivalry, Jim Harbaugh will be facing his son, Jay, who is an assistant strength coach with the Ravens.

"I'm really proud that Jay is doing what he loves to do," Jim Harbaugh said. "That's a real blessing and he's doing it with the Baltimore Ravens, a tremendous organization with great coaches around to mentor him and teach him, especially John being there and hiring him."

After the press conference, the brothers and their families posed beside the Lombardi Trophy.

Oh Brother! Coaching Harbaughs Downplay Super Bowl XLVII Rivalry