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HOME > BUSINESS > MARKETING & ADVERTISING

 

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The Power of Persuasion: Food Marketing Really Does Work
Sharon Palmer, R.D.

A fast food commercial pops up and you feast your eyes on a glistening cheeseburger. The next thing you know, you're hungry and you've got a hankering for a burger. Is this mere coincidence or do food ads really hold the power to change the way you eat? The answer is right before your eyes; multi-million dollar advertising campaigns would not exist if they didn't work.

Fairness in Advertising Must Extend to the Blogosphere
Robert Weissman

When bloggers are being paid to say a product is good, readers should know the deal. A core principle of U.S. communications and fair advertising law is that people have a right to know when they are being advertised to. There's no reason this rule shouldn't apply to the Internet.

Internet Polices Itself on Blogger Advertising Better Than the FTC Ever Could
Paul M. Rand

The explosive growth of the Internet and resulting popularity of blogginghave transformed how marketers market. New guidelines from the Federal Trade Commission are expected to cover social media as well as paid media (advertising) and should provide clear direction to help prevent misleading endorsements, ensure effective disclosure, and dissuade financial incentives to write only favorable comments.

Anaconda Sports Signs On as Official Sporting Goods Supplier of NJCAA

The National Junior College Athletic Association (NJCAA) has named Anaconda Sports as its Official Sporting Goods Supplier for a three year period effective Sept. 1, 2010.

(PRWeb September 03, 2010)

Read the full story at http://www.prweb.com/releases/NJCAA/Anaconda-Sports/prweb4460944.htm

Rubicon Marketing Group Expands Metrics + Analysis Services by...

Rubicon will leverage its expertise of Eloqua and Webtrends' Optimize platform to give marketers a comprehensive online marketing platform.

(PRWeb September 03, 2010)

Read the full story at http://www.prweb.com/releases/2010/09/prweb4456004.htm

Terralever Recognized on Inc. 5000 List for Third Consecutive Year

Terralever, One of the Nation’s Premiere Interactive Marketing Agencies, Recognized on Prestigious Inc. 5000 List for Third Consecutive Year

(PRWeb September 03, 2010)

Read the full story at http://www.prweb.com/releases/2010/09/prweb4458434.htm

Exhibition Stand Firm Driving Forward With Extreme Rally Sponsorship...

Exhibition stand supplier Marler Haley and ultimate driving experience firm Extreme-Rally join forces to improve business and "add bit of luxury to the mud and gravel".

(PRWeb September 03, 2010)

Read the full story at http://www.prweb.com/releases/exhibition-stands/03-09-2010/prweb4458914.htm

Red Ventures to Host Job Fair September 9, Plans to Fill Inside Sales...

Interested candidates can apply online and interview with the Red Ventures team at the event

(PRWeb September 03, 2010)

Read the full story at http://www.prweb.com/releases/redventuresjobs/2010/prweb4461414.htm

Agent Reboot: One-Day REALTOR® Marketing Training Event Comes to...

Inman News, the leader in independent real estate news and technology, will be bringing Agent Reboot to Las Vegas this September 15th from 8:30am to 3pm at the Alexis Park All Suite Resort in Las...

(PRWeb September 03, 2010)

Read the full story at http://www.prweb.com/releases/2010/09/prweb4462404.htm

Paulson Management Group, Inc. Affiliate Management Team Members to...

Paulson Management Group, Inc. will attend Commission Junction University in Santa Barbara in September with 5 team members and PMG President and Founder, Heather Paulson. The PMG team will host an...

(PRWeb September 03, 2010)

Read the full story at http://www.prweb.com/releases/2010/09/prweb4455874.htm

THAT! Company named State of Florida Entrepreneurial Company of the...

Despite a long recession and record high unemployment, THAT! Company Internet Marketing and Advertising Agency, an information technology start-up in Leesburg, FL, is defying state and national trends...

(PRWeb September 02, 2010)

Read the full story at http://www.prweb.com/releases/2010/09/prweb4454584.htm

Logo Design Guru Re-Launches with Revolutionary Business Model

Customers Able to Name their Own Price for Dozens of Logo Designs

(PRWeb September 02, 2010)

Read the full story at http://www.prweb.com/releases/2010/09/prweb4450794.htm

Half Off Depot Inks Deal with Knoxville-based Digital Marketing Firm

Pyxl to Deliver Integrated Marketing Services; Develop iPhone Application

(PRWeb September 02, 2010)

Read the full story at http://www.prweb.com/releases/marketing/pyxl/prweb4455354.htm

Website Conversion and Sales Jump by 17.6% for iNetVideo.com with...

buySAFE, Inc., a leading provider of consumer confidence and website conversion solutions for merchants and iNetVideo.com, a leading online retailer for DVD, Blu-Ray and video games determined during...

(PRWeb September 02, 2010)

Read the full story at http://www.prweb.com/releases/2010/09/prweb4455564.htm

Influxis Launches New Mobile Streaming Service

Influxis Offers Easy, Optimized and HTML5-Ready Mobile Streaming for All Platforms – iPhone/iPad, Android, BlackBerry, Windows Mobile and more.

(PRWeb September 02, 2010)

Read the full story at http://www.prweb.com/releases/2010/09/prweb4456814.htm

PubCon Las Vegas 2010 to Feature Keynote by New York Times Columnist...

PubCon, the premier search and social media conference and expo, has announced that noted author and New York Times technology columnist David Pogue will present a keynote address during PubCon Las...

(PRWeb September 02, 2010)

Read the full story at http://www.prweb.com/releases/2010/09/prweb4456964.htm

Lawyer Marketing Experts, CEPAC to Appear at 28th Annual CAALA...

CEPAC law firm marketing, renowned for bringing big brand advertising and marketing to the legal field, is returning to Las Vegas for the Consumer Attorneys Association of Los Angeles 28th Annual...

(PRWeb September 02, 2010)

Read the full story at http://www.prweb.com/releases/2010/09/prweb4461854.htm

Colorado Personal Injury Law Firm Launches Online Resource for Drivers...

Denver accident lawyer Daniel R. Rosen ditches old-school marketing for blogging.

(PRWeb September 02, 2010)

Read the full story at http://www.prweb.com/releases/colorado-accident-lawyer/denver-injury-attorney/prweb4358044.htm

Ohio Internet Marketing Agency, Webbed Marketing, Announces New Hires...

Columbus, Ohio based Internet marketing agency announces expansion and new hires, furthering its growth in the Columbus market.

(PRWeb September 02, 2010)

Read the full story at http://www.prweb.com/releases/2010/09/prweb4442204.htm

SEO Kent Provides Real Way in to Internet Business for Local Companies

Kent based marketing company JB Creative Marketing is urging local companies to reconsider their online marketing Kent strategies. According to Justin Bridges, head creative marketing wizard and JB’s...

(PRWeb September 02, 2010)

Read the full story at http://www.prweb.com/releases/online-marketing-kent/creative-marketing-kent/prweb4448014.htm

The Professional’s Training Course to SEO -- Learn Intelligent Search...

Marketing Ignite, a leading online marketing service provider since 1999 has just launched an Online SEO Training Course, where you will learn intelligent and in-depth Search Engine Optimization...

(PRWeb September 02, 2010)

Read the full story at http://www.prweb.com/releases/Online-SEO-Training/Course-For-Professionals/prweb4450074.htm

Ad Factory Launches Creative Services Marketplace in Support of...

Ad Factory (<a href="http://www.adfactory.com" onclick="linkClick(this.href)">www.adfactory.com</a>) launched version 2.0 of their creative services marketplace on Tuesday in an effort to further...

(PRWeb September 02, 2010)

Read the full story at http://www.prweb.com/releases/2010/09/prweb4451304.htm

Small Business Spotlight - A New Online Service for Small Business...

Their services are ideal for businesses such as barber and beauty shops, insurance agencies, restaurants, flower shops, accounting firms, law offices, home or auto repair services, land survey...

(PRWeb September 02, 2010)

Read the full story at http://www.prweb.com/releases/2010/09/prweb4451464.htm

Telecommunication Retailer Expands Carrier Offering

Allphones has recently added Crazy John’s to their long list of well known carriers and will begin offering the brand’s suite of products immediately, both in stores and online.

(PRWeb September 02, 2010)

Read the full story at http://www.prweb.com/releases/2010/09/prweb4453484.htm

How Conversion Rate Optimization (CRO) Made an Extra £14 Million...

A travel agency offering cheap holidays has almost doubled its sales by applying a new scientific approach to optimizing website conversion rates.

(PRWeb September 02, 2010)

Read the full story at http://www.prweb.com/releases/2010/09/prweb4453854.htm

Research and Customer Experience Manager Shares Eye Tracking Industry...

Metrics Marketing Group User Research Expert Invited to Present at Columbus UPA Chapter.

(PRWeb September 02, 2010)

Read the full story at http://www.prweb.com/releases/2010/09/prweb4454554.htm

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