Cars, Canines and Kids Rule Super Bowl Ads
Diane Alter
Super Bowl XLVI: Giants 21 Patriots 17
Indianapolis, IN
In case you were too busy watching, TIVO-ing, and hunting YouTube for the hottest Super Bowl XLVI commercials, the Giants beat the Patriots 21-17 in a heavy back and forth battle for the win and title as champs.
But for many, the best part of the big game were the commercials. This year, cars, canines and kids ruled.
The ads that landed in the top ten differ depending on what ad meter you consult, but there is no denying that several stood out and were fan favorites.
Commercials from Volkswagen, Acura and Chevy took top honors among most ad pros. The Acura spot starring Jerry Seinfeld being one upped by Jay Leno scored high.
The Doritos ad featuring a dog burying the family cat and bribing the owner with a bag of Doritos was another hit.
Budweiser scored well with its ad which showed a dog named WeeGo that fetches Bud Light when party goers call, 'Here Weego." The brewer's ad slogan: "Here We Go."
Another Doritos sopt that ranked high was of a baby being taunted by his older brother with Doritos. The baby's grandmother then catapults the baby to toward the teasing brother.
Coke's ads of animated football watching polar bears were also popular.
Many agreed that Telefora's ad starring Victoria Secret model Adriana Lima missed the mark, especially among women.
The most moving and memorable ad for many was the Chrysler ad featuring Clint Eastwood trying to rally Americans. "This country can't be knocked out with one punch, we get right back up again and when we do the world is going to hear our engines," the raspy Mr. Eastwood intoned in the two-minute spot.
This year's ads weren't cheap. The average cost for a 30-second spot was $3.5 million.
Super Bowl Games & Super Bowl MVP History
Best, Worst Super Bowl XLVI Ads
- Super again! Giants Take Title in Squeaker over Patriots
- Elite Eli Named Super Bowl XLVI MVP
- Eli Manning Walks the Walk
- Giants Head Coach Tom Coughlin on Winning
- Eli Manning News Conference
- Cars, Canines and Kids Rule Super Bowl Ads
- Madonna: Queen of Super Bowl XLVI
- Finger 'Malfunction' Flap at Super Bowl
- Americans Consume 1.25 Billion Wings During Super Bowl
- Super Bowl XLVI Most-Watched TV Show Of All Time
- Super Bowl XLVI Game Summary
- Hour-Long Walk-Through Caps Patriots Practice
- Giants Ahmad Bradshaw Held Out of Friday's Practice
- Gronkowski Return Highlights Patriots Super Bowl XLVI Practice
- Manning On Target Throughout Giants Second Super Bowl Practice
- Super Bowl XLVI by the Numbers
- Oddsmakers Favor God, Family for Super Bowl Thanks
- Hottest 2012 Super Bowl Souvenir is a Hand-Knit Scarf
- Joe Namath Feels 'Awful' About Fraying Jets Bond
- Super Bowl XLVI Preview
- Super Bowl XLVI Game Capsules
- Getting To Super Bowl XLVI Last Minute Costs Plenty
- Giants Safety Rolle Confident in Super Bowl Chances
- 15 Percent Would Miss Birth of Child for Super Bowl
- Tynes Time: 31 Yard Field Goal Lifts Giants Over Niners in OT
- Patriots Survive: Advance to Super Bowl with Win Over Ravens
- Playoff Records, Facts, Figures and Milestones
- Regular Season Records and Milestones
- Record-Breaking Regular Season Had It All
- Super Bowl Ads Sold Out
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