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Brian Lowry
Anderson Cooper's decision to enter the competitive syndicated talk show fray could have a far-reaching impact on the daytime TV landscape.
Cooper's decision to create a new talker with Telepictures ended speculation that he might be in line to replace Regis Philbin on "Live With Regis and Kelly." Cooper has frequently filled in for Philbin, and many believed he was being groomed to sit alongside Kelly Ripa once Philbin decided to retire. That now leaves an open question as to who might be tapped in an eventual host transition.
"They don't seem to be in a real hurry to anoint someone to replace Regis," Katz Television analyst Bill Carroll said of "Live."
The addition of a Cooper talker in the marketplace could also crowd out shows that are performing in the mid-range, such as "The Rachael Ray Show" and "The Doctors."
WBDTD also thinks it may have a shot with stations (including WABC New York) that decided to fill the Oprah Winfrey void with more local news. Whether those stations would be willing to scrap those plans remains to be seen, however.
Cooper may have also beat another newsie to the punch in daytime. Should "CBS Evening News" anchor Katie Couric not come to terms on a new deal with the Eye (her contract is up next September), she might go the daytime yakker route instead, many have speculated.
"There is a great opportunity in the marketplace for this type of show," Werner said. "Fall '11 begins a transition period when long-established franchises are leaving the air and making way for a new generation of shows. Anderson Cooper is one of the most distinctive voices of the next generation of television. His popularity and skills uniquely position him to be the next big syndication franchise."
But Cooper is by no means the heir to Oprah Winfrey's throne:
"The real question is going to be, what time periods are available?" said Katz Television analyst Bill Carroll. "How many decisions have already been made for 2011, and will this fit into that overall approach following Oprah's departure?"
As former
Cooper will also have to walk a bit of a fine line as he maintains his news credentials on
Former newsies like Maury Povich and Jerry Springer gave up the ghost and went the prurient route, while Winfrey, after dabbling in tabloid-style fare, eventually moved her show to a more upbeat tone.
"With this new program I hope to relay important information and relate to people and the audience in a completely different way," Cooper said in the release announcing his show. "It's an exciting opportunity to show another side of myself and create something worthwhile and special in daytime."
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Television - Anderson Cooper Set for New Television Talk Show