Virtual Reality Yet to Make a Big Impression
by Felix Richter (Statista)
So far, virtual reality has not lived up to the hype that surrounded the technology in recent years.
Rumor has it that Google might show off a new virtual reality headset. The rumored headset reportedly won’t require a PC or a smartphone and is described as featuring "cutting-edge" technology.
So far, virtual reality has not lived up to the hype that surrounded the technology in recent years. Despite several headsets finally hitting the market in 2016, the consumer response to VR devices has been tepid at best.
According to Nielsen’s latest Games 360 report, very few Americans are seriously considering buying a VR headset. The reasons for the lack of interest are summed up by a separate study by Thrive Analytics, which finds that many consumers simply aren’t interested in virtual reality.
The chart above illustrates the limited interest in virtual reality in the United States.