Social Media: The Great Influencer
Social Media: The Great Influencer

by Felix Richter

The rise of social media over the past decade has not only changed the way people communicate, it has undoubtedly also had an impact on how they shop

Before making a purchase, consumers now have the chance to scroll through thousands of product photos on Instagram or Pinterest, look for promotions on a retailer's Facebook page or scroll through comments in a brand's Twitter feed.

According to PwC's Total Retail 2016, a global survey of nearly 23,000 people, 78 percent of consumers are influenced by social media when shopping online.

The chart above sums up in which ways social media affects online shopping behavior.

Internet & Social Media: "Social Media: The Great Influencer"

 

 

Technology