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With over 280 million monthly active users, Snapchat is a messaging app that allows users to send disappearing photos and videos, as well as make voice and video calls. It is popular among younger users.
Snapchat has been a popular social media platform among teenagers for several years. According to a 2021 survey by Pew Research Center, Snapchat is the second most popular social media platform among U.S. teens, after YouTube. The survey found that 81% of U.S. teens aged 13 to 17 use YouTube, while 69% use Snapchat.
Snapchat's popularity among teens can be attributed to several factors, including its focus on visual content, its ephemeral nature, and its innovative features such as filters, lenses, and stories. Additionally, Snapchat has been successful in maintaining its appeal to young users by constantly introducing new features and updates.
Overall, Snapchat's popularity among teens has made it an attractive platform for marketers looking to reach this demographic. However, it is important for brands to understand the unique characteristics of Snapchat and create content that resonates with this audience.
When it comes to their social media preferences, U.S. teens are about as loyal as Brutus was to Caesar.
Back in 2013, Facebook was still their social network of choice. In 2014, Instagram took the throne for a while before being replaced by Snapchat in 2016.
Here are some of the top social media apps among teenagers:
TikTok has quickly become one of the most popular social media platforms, especially among teenagers. The app allows users to create and share short videos set to music, with a wide range of content from dance challenges to comedic skits.
As mentioned earlier, Snapchat is still very popular among teenagers due to its focus on visual content, privacy, and innovative features like filters and lenses.
While Instagram's user base has broadened to include older generations, it is still widely used by teenagers. The app's focus on photos and videos, along with its emphasis on aesthetics, has made it a popular platform for sharing content.
YouTube remains one of the most popular social media platforms among teenagers. With a wide range of content, including music videos, vlogs, and tutorials, it's no surprise that many teenagers spend hours watching videos on the platform.
Discord is a communication platform that has become increasingly popular among teenagers, particularly among gamers. The app allows users to create servers for specific communities, making it a great platform for connecting with friends who share similar interests.
It's worth noting that the popularity of social media platforms can change rapidly, and new apps are constantly emerging. However, these five platforms have consistently ranked among the top social media apps among teenagers in recent years.