Nielsen, a global measurement and data analytics company, did collaborate with various data partners to enhance its programmatic data offerings. Exelate, now part of the Nielsen Connect division, was one of the data providers that Nielsen partnered with to improve its programmatic data solutions.

Exelate, a subsidiary of Nielsen, specializes in data-driven marketing solutions, including audience targeting and data enrichment. By working with data partners like Exelate, Nielsen aimed to provide advertisers and marketers with more robust and accurate data for programmatic advertising campaigns.

However, please keep in mind that the specifics of data partnerships and services can change over time, and I do not have access to real-time information beyond my last update in September 2021. To get the most current information on Nielsen's programmatic data offerings and partnerships, I recommend visiting the official Nielsen website or checking recent news and press releases related to Nielsen Connect and its data solutions.

 

Video: "Nielsen Relies on EXelate for Programmatic Data"