Apple Watch Finally Arrives

Apple unveiled its highly antcipated Apple Watch, with prices ranging from $299 to $13,500 for the solid gold version.

Apple is hoping to dominate the smartwatch sector with the launch of the Apple Watch, but will consumers be convinced of the necessity of the device?

The watch is Apple's first major product launch since the iPad in 2010. And it will allow users to check email, pay for goods at retail stores, and monitor personal health information, all from a device worn on their wrist.

The pressure is on Apple to prove to consumers that they should spend the money on the luxury fashion piece, which will start at $349 dollars. Lindsey Turrentine, the editor-in-chief at CNET, says Apple's goal is to convince people that their smartwatch is something they need.

"The smartwatch category is still very young, there are a lot of people who don't really understand yet why they might want a smartwatch, Apple is going to tell you what's so different about this and why you should care, essentially."

A big part of the success of the Apple Watch will likely be its ability to help streamline basic tasks for users, but in the end, it will hinge on whether people feel enthusiastic enough to add another device to their collection.

Lindsey Turrentine: "Apple is probably hoping that fashionistas, people who care a lot about the way they look, are going to buy that luxury item and show it off, and really make the rest of the world envious and want to buy that product."


The Apple Watch is a line of smartwatches developed, designed, and marketed by Apple Inc. It was first introduced on April 24, 2015, and has since seen several iterations and improvements. The Apple Watch combines fitness tracking, health monitoring, and smartwatch functionality, making it a versatile wearable device.

Key features and aspects of the Apple Watch include:

Design and Variants

The Apple Watch comes in various sizes, materials, and finishes. There are different series, including the standard Apple Watch, Apple Watch SE, and Apple Watch Nike, among others.

Fitness and Health Tracking

The Apple Watch includes sensors for tracking various health and fitness metrics. It can monitor heart rate, ECG (electrocardiogram), blood oxygen levels, sleep patterns, steps taken, calories burned, and more. It provides daily activity goals and reminders to stay active.

Workout and Activity Apps

The watch offers a range of workout and activity apps for activities like running, cycling, swimming, yoga, and more. It provides real-time statistics and tracks progress over time.

Notifications and Communication

The watch syncs with an iPhone and allows users to receive notifications for calls, messages, emails, and third-party apps directly on their wrist. It also supports voice calls, texting, and Siri voice commands.

Apple Pay

Users can make secure contactless payments through Apple Pay using their Apple Watch, making it a convenient replacement for physical credit and debit cards.

App Ecosystem

The watch supports a wide range of third-party apps, including those for productivity, navigation, health, and entertainment.

Customizable Watch Faces

Users can choose from a variety of watch face designs and customize them with complications, which are small widgets displaying useful information like weather, calendar events, or activity progress.

Music and Podcasts

The watch allows users to control music playback on their iPhone, stream music directly to Bluetooth headphones, and listen to podcasts.

Water Resistance

Many Apple Watch models are water-resistant and suitable for swimming and water-based activities.

Emergency SOS

The watch includes an Emergency SOS feature that can call emergency services and share the user's location in critical situations.

Fall Detection

Some models have a fall detection feature that can automatically send an alert and call emergency services if the watch detects a significant fall followed by inactivity.

Battery Life

Battery life varies depending on usage and model but typically lasts about 18 hours on a single charge.

The Apple Watch has evolved significantly with each new generation, adding features and improving performance. It has become a popular choice for fitness enthusiasts, health-conscious individuals, and those seeking a convenient and connected wearable device.


The global smartwatch market is primarily dominated by a few key players, with Apple being the market leader by a significant margin. Here's a snapshot of the market share at that time:


Apple's Apple Watch was the clear leader in the global smartwatch market, accounting for the largest share. Apple's ecosystem, brand recognition, and continuous innovation have helped it maintain its dominant position.


Samsung's Galaxy Watch series was one of the most significant competitors to the Apple Watch. Samsung offered a range of smartwatches with various features and designs to cater to different consumer preferences.

Fitbit (now part of Google)

Fitbit was well-known for its fitness trackers and smartwatches, catering to health-conscious consumers. Fitbit was acquired by Google in 2021, potentially enhancing its smartwatch offerings.


Garmin primarily targeted the sports and fitness market with its smartwatches, focusing on features like GPS tracking, heart rate monitoring, and outdoor activities. It held a substantial share in this niche market.

Other Players

Various other companies, including Huawei, Xiaomi, Fossil Group (which licenses brands like Michael Kors and Skagen), and smaller players, also had a presence in the smartwatch market, though their shares were generally smaller than the top players.

It's important to note that market dynamics can change due to factors such as new product releases, shifting consumer preferences, and evolving technology. Additionally, new players may enter the market, and existing players may gain or lose market share.


"Apple Watch Finally Arrives