Kimberly Lankford

Kiplinger Personal Finance

Q: What kind of information does the new Web site provide?

A: The U.S. Department of Health and Human Services' makes it easy to learn about all of your personal health-insurance options. The site, created in just the 100 days after the health-care-reform law was passed, launched on July 1.

After you enter answers to a few questions (such as your state, age range and health status), the site immediately lists all of the private insurance plans in your area, as well as public programs you may qualify for, such as the new Pre-Existing Condition Insurance Plan (the new high-risk pool created by the health-care-reform law), any existing high-risk pool in your state, the Children's Health Insurance Program (CHIP) and Medicaid -- with detailed information about coverage and eligibility criteria for each program in your state.

The site also explains the new rules for covering young adults under age 26 and laws governing job-based health coverage (and protections if you lose your job or exhaust your COBRA coverage). And it provides links to hospitals and health-care facilities that offer free or below-cost health care to low-income people.

This is the first time that all of the public and private options have been listed in one place and personalized, which was a major undertaking because some health-care programs are national, some state-based and some local.

The government used its muscle to gather comprehensive information about the private health-insurance programs, which had been difficult to navigate in the past. The site includes more than 1,000 insurance companies with more than 5,500 plan offerings. Type in your zip code, and you'll see a list of each company offering health insurance in your area. Click on "View Plans" next to an insurer's name to get a list of plans you can buy from it. You'll also see links to the insurer's list of services covered, provider network (with the insurer's tool to check for your doctors), drug coverage and more information.

If any of the links that an insurer provided did not include useful information, the site's creators put "Correct Link Not Provided" in that topic's allotted space. "When we made our first request (to insurers), we got some good information and some sketchy information," says Kathleen Sebelius, Secretary of the U.S. Department of Health and Human Services. "We told them they'd be side by side with their competitors, and they stepped up their game a bit. I'm a believer that competition starts with transparency, and it's hard to get a competitive market if people don't know what it looks like."

The site doesn't include pricing information for private plans yet -- that's slated to be added in October. And even then, the prices won't be precise because insurers can base premiums for individual and small-group coverage on people's medical conditions until 2014. But you'll still be able to get an idea of how their standard rates stack up against each other. And you'll eventually see each insurer's "medical loss ratio," which will show the percentage of the insurer's premiums spent on medical expenses versus administrative costs. is a great first stop for anyone searching for health-care options. But you'll still need to explore further to do a comprehensive search for health insurance. To get price quotes based on your specific health condition and to buy a policy, you can go to, contact a local health-insurance broker (you can find some at or contact the insurer directly. But by going to first, you'll know whether there are other insurers in the area that don't appear at or aren't sold by your local broker.

Your state insurance department may include pricing information for insurers doing business in the area on its Web site (you can find links to state insurance departments at The state site may also have market-conduct reports and complaint ratios for insurance companies, which can help you avoid companies that have a history of hassling people at claim time.

You can also check complaint ratios (the insurer's U.S. market share of closed complaints compared with the company's U.S. market share of premiums) at the National Association of Insurance Commissioners Consumer Information Source. And you can find some additional information about public programs available in your area at

Available at

Lifecycle Investing: A New, Safe, and Audacious Way to Improve the Performance of Your Retirement Portfolio

Worry-Free Investing: A Safe Approach to Achieving Your Lifetime Financial Goals

Spend 'Til the End: The Revolutionary Guide to Raising Your Living Standard--Today and When You Retire

The Hard Times Guide to Retirement Security: Practical Strategies for Money, Work, and Living


Personal Finance - New Website Helps You Navigate Health Insurance

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