As far as Super Bowl ads go, Heinz is going to the dogs. In their Super Bowl 50 commercial, Heinz dressed dozens of dachshunds as hot dogs and sent them bounding across a meadow towards the welcoming arms of people in condiment costumes as a sentimental rendition of 'Without You' plays in the background. They needed to make sure they got them all running in the right direction, as well as doing it in a compelling visual way. A 30-second version of the comercial ran during the third quarter of the Super Bowl 50.

 

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Best Super Bowl Commercials - Heinz Goes To The Dogs in Super Bowl 50 Ad