College Football Playoffs to Adopt Non-Commercialized Names

by Fitzgerald Cecilio

Pasadena, CA

The title of the Bowl Championship Series college football playoffs will not carry a sponsor's name, said executive director Bill Hancock.

The decision not to add a sponsor's name will not affect the bowls that host the semifinal games, Hancock added.

The conference commissioners and college administrators who oversee college football's new championship format, which will begin in 2014, expect to unveil its name and logo at their meeting in Pasadena, California.

The group has narrowed the candidates for the name to a "small number," Hancock said. It will be simple, straightforward and, as he described it, "not cutesy."

"It's like writing short," said Hancock, a former newspaperman who has enjoyed a long career in collegiate sports administration. "I can write a good long column in 10 minutes. A good short column takes three hours."

College Football Playoffs to Adopt Non-Commercialized Names