Diane Alter

For the first time since 1925, Coca-Cola has moved its top secret formula.

The world's largest beverage maker took the formula from a bank vault to a new repository on exhibit at its downtown Atlanta museum.

The exhibit, called "The Vault of the Secret Formula" is part of Coca-Cola's celebration of 125 years in business. The new vault containing the prized and storied formula will be on display for visitors to its World of Coca-Cola museum.

However, inquiring minds and eyes will not get a peek at the formula itself, which will remain hidden -- and a top secret.

Coca-Cola's Top Secret Formaula

The Coca-Cola Company's secret formula for its flagship Coca-Cola beverage is one of the most closely guarded trade secrets in the world. The formula, which was created by John Pemberton in 1886, is believed to contain a mix of natural and artificial flavors, including extracts from the kola nut and coca leaf.

The formula is kept in a vault at the company's headquarters in Atlanta, Georgia, and only a select few people are allowed to access it. To ensure its secrecy, the formula is said to be split into two parts, with each part kept in a different location.

Despite its secrecy, the Coca-Cola Company has acknowledged that the formula has changed over the years, and the current version of Coca-Cola may not be identical to the original recipe. However, the company maintains that the basic flavor profile and overall taste of Coca-Cola have remained consistent over time.

The secrecy surrounding the Coca-Cola formula has helped to fuel the company's mystique and brand image, and the company has gone to great lengths to protect its trade secrets and intellectual property rights. While the formula itself may remain a mystery, the enduring popularity of Coca-Cola is a testament to the brand's marketing and advertising prowess, as well as its ability to capture the imaginations of consumers around the world.

 

 

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Coca-Cola Moves Its Top Secret Formula to New Location