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- iHaveNet.com: Health
Professor Jane Halton
Why cigarettes are now sold in Australia in plain brown packages with disturbing pictures
The successful implementation of plain packaging by
It is not really a surprise that this latest step forward in the public health fight against the devastation caused by smoking has been made by
As a result of these and other measures, rates of smoking in
In 2009, the Australian Government was working on health reform plans that included establishing a
At the end of
The tobacco industry first attacked the proposal in TV, radio and print media adv-ertising, social media, cards inserted into cigarette packs, and thousands of postcards sent to MPs. It flooded the Department with time-consuming Freedom of Information requests.
Then the tobacco companies lodged their
The new packs have no logos, brand ima-gery, colours or promotional text. The brand and product names are in a standard colour, position, font style and size. The packs are drab dark brown with a matt finish, with standard shapes and openings, and most of the front and back are covered with colour images of the health effects of smoking, such as lung cancer.
So far, the public response has been enc-ouraging. More smokers have sought help through Quit lines, indicating the new packaging may have given them a final push to quit. Some smokers have claimed that their cigarettes taste different, alth-ough nothing has changed except the packaging. Smokers are even trying to conceal the new packaging with slip-on covers, stickers and cases, showing that the new, larger health warnings are having an impact.
The anti-smoking push is supported by other measures. The price of tobacco products jumped in
The tobacco industry's intense reaction to plain packaging suggests that it agrees that removing one of the last remaining forms of tobacco advertising in
© Tribune Media Services. "Smoking Curb that Cost a Packet"
Health - Smoking Curb that Cost a Packet
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