80s Acts Head Back on the Road: Demand is Finally High for Forgotten Decade
For '80s acts, the moment that signified pop music's wheel of fortune had spun back around their way may have been in 2007's final episode of "The Sopranos" when Journey's "Don't Stop Believing" played during the final moments of a series well-known for its pop IQ.
But while that song helped the band sell out a string of large venues last summer, it was another '80s band -- Bon Jovi-- that scored last year's top-grossing U.S. tour, with ticket sales north of
"People in the concert business have been saying for years that the '80s bands were about to hit," notes
According to Hodges, the formula for determining an '80s act's viability as a live draw is hardly foolproof, but it's nonetheless a rather simple one.
"It's not that different from evaluating a classic car," he says. "What was the depth of their music at their peak, in sales and in tours, and how much of that will still translate? Sometimes it just comes down to, 'Who had more hits, Styx or Survivor?' "
Hitting the concert trail this year -- often in bigger venues then they've seen in the past -- are Poison,
L.A.'s DJ Crash is reluctant to declare a full-on '80s revival on the pop charts, but notices a change in the reception to the decade's hits.
"There is a difference in how people respond as opposed to five years ago," he says. "It's not as gimmicky a feel as it used to be."
Certainly, a number of these success stories can be attributed to external factors. 2004
"For (a revival) to be successful, an act has to have something that will get not only the original fans out, but also their kids," he notes. "You look at a case from the '70s like the
And increasingly, that new audience may recognize the decade's sounds from contempo mainstream pop: From
If that's the case, it could be a while before this '80s journey fades to black.
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