Jeremiah Yap

New York, NY

With news of a new Galaxy smartphone coming, Samsung definitely has grabbed the momentum from rival Apple. Apple currently doesn't have anything lined up for these upcoming months to help shift the momentum back to its favor.

Barclays analyst Ben Reitzes believes the key for Apple is to develop a low or mid-tier smartphone that can compete with Samsung's line of smartphones.

"Samsung is on its way toward successful launches of mid-tier smartphones (i.e. Galaxy S3 mini and Galaxy Grand) - an area in which we believe Apple needs to be by the end of the summer to remain competitive. To say that the Samsung momentum is an issue for Apple is an understatement," Reitzes said.

Apple chief executive officer Tim Cook admitted in a press conference last week that Apple indeed has to catch up to the competition. As Cook recognizes this, the Cupertino-based company has to roll out iPhone deals with China mobile and NTT Docomo.

"We believe Apple needs to up its game in web services and platform integration to compete with Android and Samsung. We are hoping to see the seeds of this innovation when the company previews iOS 7 as early as March in an iPad launch event," Reitzes added.

Apple has to hammer out deals with telecommunication companies in markets such as China and India to reach lower and mid-tier consumers.

 

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