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- Super Bowl XLVIII
Nielsen Reports Record 111.5 Million TV Viewers
Super Bowl XLVIII Most-Watched Television Show in U.S. History. 111.5 Million Viewers Watch on Average; New Record Surpasses 111.3 for Super Bowl XLVI
The Seattle Seahawks dominant performance in Super Bowl XLVIII, defeating the Denver Broncos 43-8, the largest margin of victory in a Super Bowl in 21 years, was watched by an average audience of 111.5 million people, more than any television program in U.S. history, surpassing the previous mark of 111.3 million set by a much more closely contested Super Bowl XLVI (New York Giants - New England Patriots) on NBC.
The game is also now the most-watched program ever on FOX, breaking the 111.0 million viewer mark the network set for Super Bowl XLV (Green Bay Packers - Pittsburgh Steelers). Three of the last four Super Bowls set average viewership records.
Super Bowl XLVIII posted a 46.4/69, matching the household rating and share for Super Bowl XLVII (Baltimore - San Francisco) a year ago, according to fast national figures issued today by Nielsen, and both, along with Super Bowl XVIII and XIX tie, as the seventh highest-rated Super Bowls ever.
Interest in the game, the first Super Bowl ever played in an outdoor, cold-weather location, and the nation's No. 1 media market, was unprecedented. The rating at kickoff, 44.5/70, ranks as the highest on record, and +12% over the kickoff rating a year ago, suggesting that a more competitive game would have resulted in even higher viewership. Ratings climbed through the first half and peaked at a 47.9/71 from 7:30-8:00 PM ET as Seattle established a commanding 22-0 halftime lead. Viewership remained impressively high through the fourth quarter despite the fact that Seattle had the game well in hand. The game earned a 44.0/63 from 9:30-conclusion, meaning that even in the closing minutes the rating was only 5% lower than it was for the entire game.
The record-breaking trend also extended to the Pepsi Super Bowl XLVIII Halftime Show, with 115.3 million viewers watching Bruno Mars and the Red Hot Chili Peppers perform. That figure surpasses the 110.8 million delivered by Beyonce last year and the prior record of 114.0 million set by Madonna two years ago.
Live coverage of Super Bowl XLVIII was also available in the U.S. on a Spanish language channel, FOX Deportes, for the first time ever and on digital platforms via FOX Sports GO and FOXSports.com. FOX Deportes averaged 561,000 viewers, the most-watched non-soccer sports event in Spanish cable history. The live stream averaged 528,000 viewers to become the most-watched live stream of a single sports event in history. The contributions of FOX Deportes and the new media outlets raise total viewing of the Super Bowl on an average minute basis to 112.6 million viewers. (Streaming information reported by Adobe Analytics.)
Locally, Kansas City led all markets with a 58.1/78, followed by Seattle (56.7/92, the market's best Super Bowl performance ever), Indianapolis (53.9/74), New Orleans (53.2/72), Tulsa (52.9/71), Las Vegas (52.5/75), Portland (52.4/82), Knoxville (52.3/68), Jacksonville (52.0/68) while Denver (51.4/83) and Tampa (51.4/71) round out the Top 10. Host market New York delivered a 50.5, its best Super Bowl rating since 1987 (Super Bowl XXI: Giants vs. Broncos, 53.4).
The Super Bowl Pregame Show rose to a 12-year high by averaging a 12.0/22 and 23.1 million viewers from 2:00 PM to kickoff (6:33 PM ET). 12.0/22 is a +20% improvement over last year's 10.0/20 for CBS's Super Bowl pregame, and pregame viewing peaked at a 31.1/52 and 68.4 million viewers from 6:00 PM ET to kickoff.
Social media was ablaze before, during and after Super Bowl XLVIII with 25.3 million total tweets composed by 5.6 million authors. The most active moments during the game were Percy Harvin's kickoff return for a touchdown to start the second half (429,000 tweets), the conclusion of the Bruno Mars / Red Hot Chili Peppers halftime performance (424,000) and MVP Malcolm Smith's interception return for a touchdown (300,000). Following the game, activity about the Super Bowl peaked at over 500,000 tweets shortly after 10:00 PM ET.
Super Bowl XLVIII caps a history-making year in the two-decade history of FOX Sports. Over the last 12 months FOX has posted viewership increases for every one of its marquee events including the Daytona 500, MLB All-Star Game, League Championship Series, World Series, Big Ten Championship, NFL regular season, NFC Playoffs and now the single most-watched show of all time, Super Bowl XLVIII, with all of this coming alongside successful launches of FOX Sports 1, FOX Sports 2, and FOX Sports Go.
NFL Football News & Analysis ...
- NFL Should Allow Use of Medical Marijuana
- Super Bowl XLVIII: Nielsen Reports Record 111.5 Million TV Viewers
- Super Bowl XLVIII: The Seahawks and The Fairy Tale
- Super Bowl XLVIII: Carroll Says Seahawks Won't Suffer Fall Off
- Super Bowl XLVIII: 700,000 Fans Ignore Cold, Hail Seahawks Champs
- Super Bowl XLVIII: Baldwin Offers Post-Game Rant for ESPN Critic
- Super Bowl XLVIII: Seahawks Saw the Beatdown Coming
- Super Bowl XLVIII: Seahawks Might be New Yankees
- Super Bowl XLVIII: Seahawks Crush Broncos for First Super Bowl Title
- Seahawks Win Super Bowl XLVIII
- Walter Jones Leads 2014 Hall of Fame Class
- Super Bowl XLVIII: Seattle Seahawks vs. Denver Broncos Preview
- Super Bowl XLVIII: Sherman Writes Letter to Carroll
- Super Bowl XLVIII: 5 Seahawks Milestones That Led to Big One
- Super Bowl XLVIII: Seattle Seahawks Friday Practice Report
- Super Bowl XLVIII: Denver Broncos Friday Practice Report
- Super Bowl XLVIII: Denver Broncos Thursday Practice Report
- Super Bowl XLVIII: Seattle Seahawks Thursday Practice Report
- Super Bowl XLVIII: Manning Yelling 'Omaha' and Other Super Bowl Wagers
- Seattle Seahawks Wednesday Practice Report
- Super Bowl XLVIII: Denver Broncos Wednesday Practice Report
- Super Bowl XLVIII: Bevell Confident SB Isn't Too Big for Wilson
- Super Bowl XLVIII: 49ers' Kaepernick Blasts Sherman
- Super Bowl XLVIII: Lynch Again Breaks from Media Chores
- Super Bowl XLVIII: Marshawn Lynch Shows Up for Media Day
- Super Bowl XLVIII: Russell Wilson was Too Short for Broncos
- Super Bowl XLVIII: Top Offense vs Top Defense: And The Winner Is
- Super Bowl XLVIII: Elway is Broncos Front Office Whiz
- Michael Strahan Blasts Warren Sapp for Hall of Fame Comments
- NFL Voted Most Popular Sports for 30th Straight Year
- Super Bowl XLVIII to be Played at High of 36 Degrees
- NFL Players: 85 Percent Would Play in Super Bowl Even with Concussion
- Super Bowl XLVIII Tickets Max Out at $1 Million
- Richard Sherman: 'People Took It Further Than Football'
- High Honor: 'Richard Sherman' Now a Verb
- Getting to Know the Broncos
More NFL Football News & Analysis ...
Article: Copyright ©, iHaveNet.com
Super Bowl XLVIII - Nielsen Reports Record 111.5 Million TV Viewers
RELATED SB XLVIII STORIES
- Seahawks Win Super Bowl XLVIII
- Seahawks Crush Broncos
- The Seahawks & The Fairy Tale
- Carroll Says Seahawks Won't Suffer Fall Off
- 700,000 Fans Ignore Cold, Hail Seahawks
- Baldwin's Post-Game Super Bowl Rant
- Seahawks Saw the Beatdown Coming
- Seahawks Might be The New Yankees
- Record 111.5 Million TV Viewers
Super Bowl History
-
Super Bowl I
Packers 35 Chiefs 10 -
Super Bowl II
Packers 33 Raiders 14 -
Super Bowl III
Jets 16 Colts 7 -
Super Bowl IV
Chiefs 23 Vikings 7 -
Super Bowl V
Colts 16 Cowboys 13 -
Super Bowl VI
Cowboys 24 Dolphins 3 -
Super Bowl VII
Dolphins 14 Redskins 7 -
Super Bowl VIII
Dolphins 24 Vikings 7 -
Super Bowl IX
Steelers 16 Vikings 6 -
Super Bowl X
Steelers 21 Cowboys 17 -
Super Bowl XI
Raiders 32 Vikings 14 -
Super Bowl XII
Cowboys 27 Broncos 10 -
Super Bowl XIII
Steelers 35 Cowboys 31 -
Super Bowl XIV
Steelers 31 Rams 19 -
Super Bowl XV
Raiders 27 Eagles 10 -
Super Bowl XVI
49ers 26 Bengals 21 -
Super Bowl XVII
Redskins 27 Dolphins 17 -
Super Bowl XVIII
Raiders 38 Redskins 9 -
Super Bowl XIX
49ers 38 Dolphins 16 -
Super Bowl XX
Bears 46 Patriots 10 -
Super Bowl XXI
Giants 40 Broncos 20 -
Super Bowl XXII
Redskins 42 Broncos 10 -
Super Bowl XXIII
49ers 20 Bengals 16 -
Super Bowl XXIV
49ers 55 Broncos 10 -
Super Bowl XXV
Giants 20 Bills 19 -
Super Bowl XXVI
Redskins 37 Bills 24 -
Super Bowl XXVII
Cowboys 52 Bills 17 -
Super Bowl XXVIII
Cowboys 30 Bills 13 -
Super Bowl XXIX
49ers 49 Chargers 26 -
Super Bowl XXX
Cowboys 27 Steelers 17 -
Super Bowl XXXI
Packers 35 Patriots 21 -
Super Bowl XXXII
Broncos 31 Packers 24 -
Super Bowl XXXIII
Broncos 34 Falcons 19 -
Super Bowl XXXIV
Rams 23 Titans 16 -
Super Bowl XXXV
Ravens 34 Giants 7 -
Super Bowl XXXVI
Patriots 20 Rams 17 -
Super Bowl XXXVII
Buccaneers 48 Raiders 21 -
Super Bowl XXXVIII
Patriots 32 Panthers 29 -
Super Bowl XXXIX
Patriots 24 Eagles 21 -
Super Bowl XL
Steelers 21 Seahawks 10 -
Super Bowl XLI
Colts 29 Bears 17 -
Super Bowl XLII
Giants 17 Patriots 14 -
Super Bowl XLIII
Steelers 27 Cardinals 23 -
Super Bowl XLIV
Saints 31 Colts 17 -
Super Bowl XLV
Packers 31 Steelers 25 -
Super Bowl XLVI
Giants 21 Patriots 17 -
Super Bowl XLVII
Ravens 34 49ers 31 -
Super Bowl XLVIII
Seahawks 43 Broncos 8 -
Super Bowl XLIX
Patriots 28 Seahawks 24