By Vittorio Hernandez

Mountain View, CA

Google is reinventing itself in a bid to retain its market leadership.

Spearheading the changes is Larry Page, the returning chief executive, who dropped more than 25 not very popular projects.

He was also behind the $12.5 billion Motorola Mobility buy-in that marks the addition of hardware to the company's business.

Observers, however, said that Page could risk squashing the company's trademark innovation, which could result in losing some employees.

Another Page innovation is limiting company meetings to just 50 minutes to give attendees at least a 10-minute bathroom break.

Despite competition from upstarts, Google widened its lead over Yahoo, researcher ComScore said.

Google's search share went up to 65.6 percent in October from 65.3 percent while Yahoo's share decreased to 15.2 percent from 15.5 percent.

Yahoo, however, is not giving up the fight. It has inked a 10-year partnership deal with Microsoft to boost its search engine service. Google, to maintain its lead, completed upgrades in 2010 and recently added more links on some subjects that would effect 35 percent of searches.

 

Investing - Google Innovates in a Bid to Keep Market Share | Google

 

Personal Wealth & Finance ...

CAREERS | INVESTING | PERSONAL FINANCE | REAL ESTATE