'Couches' in Economy Class -- For Real
Ed Perkins
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Air New Zealand's SkyCouch
Air New Zealand generated a lot of ink (and pixels) with the announcement that it was installing "Skycouches" in a few rows of seats in the economy cabins of its long-haul 777s. Couches -- really? Yes, starting later this year, the line really will be offering a sort of flat seating option, but it will be a far cry from what most of us would consider lie-down seating.
Air New Zealand's new product will be installed on a few three-seat units in a few economy rows. These seats will have footrests that rise to the level of the seat cushion and form a relatively flat surface three seats wide. The airline plans to charge extra for each seat in one of those rows, and it will also offer a reduced third-seat price to any couple that buys the other two seats in the group. All in all, each traveler will probably wind up paying several hundred dollars more than the fare for a straight economy seat.
Although the concept seems intriguing, I can see two main cautions:
-- The "sleeping" surface for two will be about two and a half feet wide and about five feet long. Obviously, that's a far cry from most folks' idea of a double bed. The publicity photos show a couple with their heads propped up against the window and their legs bent -- and I suspect even then that couple is on the short side.
-- The economics will work out only for couples, unless the airline develops some sort of "share" program for solo travelers.
I don't mean to sound completely negative, especially before I try it. And, in general, we should all welcome anything that attempts to improve the lot of suffering economy travelers. I hope it will. If you're interested, seats go on sale in April. Log onto www.airnewzealand.com or see a travel agent.
Skycouch is an interesting innovation and I'm sure all the airline-watchers will keep an eye on how well it sells. Unfortunately, however, the plain and painful fact is that no matter how loudly airlines claim they're trying to "upgrade" economy class, the improvements are invariably cosmetic: At the end of the day, economy is still a cattle car and will stay that way for the foreseeable future.
In other airline news:
-- Looking for airfare deals? Airfare Watchdog's (www.airfarewatchdog.com)
-- You should try especially hard to avoid
Dulles International Airport AeroTrain New "People Mover" System
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(c) 2010 Ed Perkins
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