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- iHaveNet.com: Politics
by Kira Zalan
Forget putting out policy platforms and detailed descriptions of stances: What candidates really need are good looks. Danny Oppenheimer, associate professor of psychology and public policy at
There are certain traits that voters are attracted to, he says. Former Massachusetts Gov. Mitt Romney, for example, naturally has a leg up on former House Speaker Newt Gingrich because he is taller, has better hair and high cheekbones. "You look at Romney standing next to Gingrich and Romney looks more presidential, and that's going to affect voters," says Oppenheimer, acknowledging that the criterion is unfair. "It's not Newt's fault that he doesn't have the same stature that Romney does, and it doesn't say anything about their policy positions."
If Romney wins the
But even if the electorate were blindfolded, they would still vote based on emotional response. "Most voters don't really know enough about the Obama healthcare policy to be able to analyze it, and they don't really know what Romney's alternative is," says Oppenheimer. "So it's not that they're making informed decisions on healthcare policy, it's which candidate sounds smarter when they talk about it."
If this research on how people really make political decisions sounds scary, that's because it is, says Oppenheimer. But the paradox, he says, is that democracies have proved to be more effective in ensuring freedom and getting goods and services to their citizens than any other system in the world. Apparently, gut reactions have produced successful outcomes.
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Why Looks Are Everything in a Presidential Election | Politics
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