by Kenneth T. Walsh

Michelle Obama is widely considered one of her husband's biggest political assets. Like most first ladies, she has developed a strong following around the country, and 71 percent of Americans think she is doing a good job, according to a recent Associated Press poll. (Her husband's approval rating is about 50 percent.) White House officials say it's not yet clear how direct a role she will play on the campaign trail this year, but in 2008 she was constantly on the road promoting her husband. She emphasized the historic change her husband would bring as the first African-American president and the hope that he inspired in so many everyday people. She still prompts intense media attention and public interest in everything she does, and she is sure to lend her name and charisma to the administration's agenda.

"Her role is where policy and people intersect," says Katie McCormick-Lelyveld, the first lady's press secretary. This is a contrast to Hillary Clinton, spouse of the last Democratic president, who was deeply involved in healthcare legislation and other issues. And it is closer to the example set by Laura Bush, who promoted reading as her special project but was mostly an appealing supporter of her husband, George W. Bush, a Republican and Barack Obama's predecessor.

Obama considers herself first and foremost a mom to the first couple's young daughters, Malia and Sasha. And to the surprise of her critics from the campaign, she is rather traditional in her choice of projects to take on as first lady. She is promoting such noncontroversial goals as federal assistance to military families, a commitment to public service, and, her project for 2010, leading the "Let's Move" campaign to fight childhood obesity through "healthy eating and healthy families."

She has started a highly publicized White House garden to underscore the importance of fresh vegetables and fruit as the cornerstones of good nutrition. The images of the first lady digging in the dirt behind the presidential mansion, harvesting sweet potatoes, lettuce, and other staples, not only sets an example for home gardeners but also has helped Michelle alter her image as a fashionista who might be a bit too interested in clothes.

There is a little-known personal side to her cause. A few years ago, a family doctor said that the Obama girls had a "body mass index issue," a nice way of saying they were gaining too much weight. So Barack and Michelle Obama told Malia and Sasha they needed to exercise more frequently and be careful about junk foods. Michelle admits to a weakness for french fries, but has disciplined herself not to eat them too often. Barack limited his intake of cheeseburgers, one of his favorite foods. "Her philosophy is, if you want a cheeseburger, you should have a cheeseburger," says a family friend. "But don't have it every day."

Obama rarely talks directly about race, even though she is the first African-American to serve as first lady. But she clearly believes she can be a role model for young blacks. At Anacostia High School in one of Washington's poorest neighborhoods, one of her many appearances at public schools in the majority-black capital, she told the students about her early life. "We didn't have a lot of money," the first lady said. "I lived in the same house my mother lives in now ... I went to public schools. The fact is I had somebody around me who helped me understand hard work. I had parents who told me, 'Don't worry about what other people say about you.' I worked really hard. I did focus on school. I wanted an 'A.' I wanted to be smart. Kids would say, 'You talk funny. You talk like a white girl.' I didn't know what that meant."

Her press secretary says Obama wants young African-Americans, especially girls, to realize that they can be achievers. "She wants people to see themselves in the White House, to see it as a place for all, where they can feel at home, where they belong," says McCormick-Lelyveld. It could be that serving as an inspiration is Michelle Obama's most important mission.

 

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The Political Fix: Changing the Game of American Democracy, from the Grassroots to the White House

 

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First Lady's Popularity Could Give Boost to Administration's Agenda | Politics

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