On Losing Control of the Message
If there's one thing political strategists fear and detest, it's losing control of the message of their campaign. That's why the current super PACs that are the rage his year are at best a mixed blessing for the candidates whose interests are intended to be served by them.
In the super PACs' independence, real or feigned, their operatives often inject into the campaign views that the formal message-shapers would prefer to be ignored or unstated. When these views prove detrimental to the official line of the campaign, official strategists are obliged to spend time and effort disavowing the free-lance comments and getting the campaign back on the intended track.
The same applies to those not formally part of a candidate's official campaign organization but who have enough of a political or ideological association that they are taken as reflecting its thinking or position on an issue.
That is the case with one
For someone who is billed as an expert in public relations, Rosen's observation was about as helpful to the president's cause as saying he was really born in
As a public relations consultant, Rosen should have known better than to commit a cardinal sin of her trade: Don't intrude on your candidate's campaign message and thereby throw the opposition a lifeline.
Rosen beat a hasty retreat, saying: "As a mom, I know that raising children is the hardest job there is. As a pundit, I know my words on
Any political public-relations consultant worth his or her salt knows that the subject of
This particular tempest in a teapot has stirred up a host of stay-at-home moms to defend
As for the political pros running the official Obama campaign, the episode is a clear illustration why they prefer to hold all the strings in shaping the message of the president's campaign. They can do without the unsolicited kibitzing of outsiders, no matter how well-meaning and articulate -- or, in this case, bone-headed.
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On Losing Control of the Message | Politics
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