|
Think Outside The Box
The Wheaties® Box, That Is!
Searching For The Perfect Holiday Gift For Your Champion?
Wrap up your holiday shopping with a picture-perfect gift idea and have a photograph of your favorite champion placed
on an authentic Wheaties® box.
New technology enables Cereal Adventure - a family theme park at Mall of America in Minneapolis - to superimpose an
original customer photograph onto a personalized Wheaties box. Sports fans, collectors and everyday champions can join
the ranks of legendary athletes who embody the characteristics of a true "champion" - such as Babe Ruth, Mary Lou Retton,
Michael Jordan, Sarah Hughes and Tiger Woods.
Consumers can visit www.cerealadventure.com for details on
the new custom Wheaties box. Or, call Cereal Adventure at 952.814.2900 for details or to place your order in time for
the holidays. Custom Wheaties boxes cost $24.95 each. Shipping and handling is not included. Customers also can order a
protective, acrylic display box for $19.95.
Once customers reserve their order, send a 4 x 6 photograph to Cereal Adventure, "My OWN Wheaties Box!," Mall of America,
376 North Garden, Bloomington, Minn., 55425. Original photographs will not be returned.
Cereal Adventure - where your favorite General Mills cereals come to life - opened its doors to Mall of America visitors
in June 2001. It offers children and families an array of educational activities and interactive learning fun, including
Make Your Own Cereal, personalized Wheaties boxes and tasty cereal treats.
---------------
Produced for General Mills
Go Ahead, Be Like Mike!
Making the Wheaties cereal box is a dream come true for sports fans and enthusiasts of all ages - and athletic abilities - this holiday season. Cereal Adventure offers a one-of-a-kind gift idea that puts your favorite champion front and center on the coveted Wheaties box. General Mills' family theme park at Mall of America in Minneapolis can superimpose an original 4 x 6 customer photograph and create personalized Wheaties boxes. Visit www.cerealadventure.com, or call 952.814.2900 for information, to place holiday orders and for mailing instructions. Custom Wheaties cereal boxes are $24.95 plus shipping and handling.
| 