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Brian Lowry
Beyond rewriting the rules of primetime, Jay Leno's shift to
It was 20 years ago that Arsenio Hall broke through in late night, offering a looser urban alternative to the hegemony of white men in jackets and ties. Since then, however, the unique mix of talent and charisma required to command center stage five nights a week has flummoxed any number of potential heirs, leaving former
Leno's move has fostered renewed impressions that late night is up for grabs, and the riches associated with a hit talk show -- among TV's most economical formats -- are again luring new contenders into the fray. And while Leno replacement Conan O'Brien and David Letterman have largely split along age demographics -- the former attracting younger men, the latter a larger but older audience -- the newcomers are stratified along race and gender lines.
Women have found their voice -- albeit a limited and irritatingly shrill one -- with E!'s Chelsea Handler, but the latest volley reflects a clear desire to find a great nonwhite male hope. Comic George Lopez will bring his standup stylings -- hugely popular among Latinos, but also blessed with crossover potential thanks to his earlier
The influx of late-night yakkers has something in common with daytime, which has assembled its own lengthy roster of high-profile failures (Tony Danza, Jane Pauley, Wayne Brady, Megan Mullally, Martin Short) and has eagerly sought minority hosts in the hopes of bonding with underserved audience segments. The main difference is that daytime TV was historically perceived as a predominantly female medium -- notwithstanding women's shifting work patterns -- whereas late night has traditionally skewed more heavily toward men.
Johnny Carson, of course, set the standard in late night for three decades, playing to a wide swath of the population. Yet it's easy to forget that Carson's "The Tonight Show" run had the benefit of facing scant competition -- helming the
Hall's success awakened broadcasters to the notion that minorities represented an important component of the late-night audience, but the inroads have been few, and not always handled well.
In one memorable 1996 incident,
Concerns about inclusiveness and crossing over have taken on a different tint in this niche programming age. Even O'Brien -- attracting about half the audience Leno was at 11:30, or 2.5 million a night -- is getting by with less than 1 percent of the U.S. population.
To say the landscape has changed would bring understatement to new depths, but there's little doubt that lowering the ratings bar has helped open the door to a greater diversity of voices.
Lopez and Sykes each bring loyal followings to their new ventures -- and Lopez's weeknight berth could help chip away at the established players even further.
Whatever the results, it seems clear that when Leno pulled up stakes he closed a chapter in late night -- leaving behind a space where talk remains cheap, plentiful and more fragmented than ever.
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Late-Night's New Faces