NBA to Put Sponsorship Patches on Jerseys
Las Vegas, NV
In another income-generating move that could generate $100 million in revenues, the NBA is planning to put small sponsorship patches on the shoulder area of team jerseys starting the 2013-14 season.
"I think it's fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two by two patch on the shoulder of our jerseys," deputy commissioner Adam Silver said after emerging from the NBA Board of Governors' annual summer meeting.
Silver said there was virtually unanimous support for adopting some form of jersey ads, like teams in other sports do, like car racing, golf, soccer and even the WNBA.
He said the matter was referred to the owners' planning committee, chaired by Celtics owner Wyc Grousbeck, and guidelines are expected to be approved in September, in time for the 2013-14 season.
"My sense is that every team is in favor of doing this in some form," Silver said.
Silver said the sponsorship patches would be placed on the left shoulder of the jersey, where the NBA logo currently is located and would appear on retail jerseys, as well
"League officials have already consulted with jersey manufacturer Adidas, and early indications are that sponsorship patches would not harm retail jersey sales," Silver said.
"We've been studying this fairly intensively over the past year," Silver said. "It would be something new in the states, so we want to make sure we approach this as a very methodical and deliberate process," he added.
Horizon Media said in a study that the NBA could generate $100 million yearly revenue through advertisement patches. The study estimated that the Lakers could bring in more than $4 million a year from such ads, while the Knicks and Celtics would generate nearly $3 million each.
The additional revenue would go into the overall pool of basketball-related income (BRI), 50 percent of which NBA players receive as their salaries.
- Heat-Celtics Tip-Off NBA 2012-13 Season, Lakers-Mavs Also in Opener
- Broadcaster Marv Albert Adds to Nets - Knicks Hype
- Bulls Decline to Match Rockets Offer to Center Omer Asik
- Hornets Sign Draft Picks Anthony Davis and Austin Rivers
- Orlando Magic Likely to Retain Dwight Howard
- Melo's Big First Half Sparks USA to Victory Over Spain
- Celtics Beef Up Backcourt with Courtney Lee Acquisition
- NBA to Put Sponsorship Patches on Jerseys
- Nuggets Bring Back Center Javale McGee
- Lakers Bolster Bench: Add Antawn Jamison
- Jeremy Lin a Rocket Again
- Kobe Bryant Calls David Stern's Olympic Proposal 'Stupid'
- Cavaliers Could Land Bynum in Dwight Howard Trade Saga
- The Economy Surrounding Jeremy Lin and Linsanity
- Clippers Add Forward Grant Hill
- Lakers Making Renewed Push for Dwight Howard
- O.J. Mayo Signs with Mavericks
- Kris Humphries Agrees To Two-Year Contract With Nets
- Raptors Trade James Johnson to Kings
- Suns Win Amnesty Bid for Forward Luis Scola
- Hornets Keep Playmaker Eric Gordon
- Rockets Drop Scola, Eye Move for Dwight Howard
- Center Chris Kaman Joins Mavericks for $8M
- Knicks Keeping Lin, Decide to Match Rockets Offer
- Blake Griffin and Clippers Agree on Five-Year, $95M Extension
- Tim Duncan Stays with Spurs for 3 More Years
- Spurs Sign Green and Diaw to Deals
- Dwyane Wade Undergoes Successful Knee Surgery
- United States Announces Final Basketball Roster for London Games
- Hornets Deal for Magic's Ryan Anderson
- Kirk Hinrich Returns to Bulls
- Brandon Roy Signs Two-Year Deal with T-Wolves
- Knicks to Match Rockets Multi-Year Deal Offer to Jeremy Lin
- Sixers Amnesty Elton Brand
- Kidd Leaves Mavericks for Knicks
- Steve Nash Hollywood Bound
Copyright © 2012 AHN. All rights reserved