Gatorade 'Unreal Around The World' Contest

Gatorade 'Unreal Around The World' Contest | Soccer

Five Winners will Visit Iconic Clubs such as FC Barcelona, Liverpool, Arsenal, AC Milan, Boca Juniors and More as Part of Ultimate Football Experience

Gatorade announced the launch of "Unreal Around the World," a contest that encourages entrants to demonstrate how their training and hard work translates to unreal performance on the pitch. Winners of "Unreal Around the World" will receive a once-in-a-lifetime global football experience at some of the world's most iconic clubs, including FC Barcelona, AC Milan, Liverpool, Arsenal, Boca Juniors and the Brazilian Football Confederation.To enter, contestants will post a video to the newly launched GatoradeFootball.com that demonstrates their football handling skills, creativity and originality. They will also respond to a short essay about the real work they've put in to improve their game. Video submissions will be accepted May 12 starting at 12:00AM ET through June 12, 2014 at 11:59PM ET and judged under the supervision of an independent judging organization.

The five winners of "Unreal Around the World" will embark on the one-of-a-kind journey from approximately July 27 - August 12 with all of their interactions and exclusive content being shared on GatoradeFootball.com.

"This prize is what so many footballers around the world dream about, and something only Gatorade can offer: the opportunity to experience and train at some of the fields and stadiums of their heroes, past and present" said Molly Carter, Sr Director of Consumer Engagement, Gatorade. "Several of our team partners have opened up their doors to us to make this possible. We collectively enjoy being able to provide an experience like this as it gives us the opportunity to drive the performance of elite footballers and underscores our growing commitment to the sport."

The experience will begin at the Gatorade Sports Science Institute lab at IMG Academy in Bradenton, Fla. There, contest winners will undergo the same body composition, sweat testing and fuel analyses as other top footballers. Results will be used to create their own customized Gatorade formula and a comprehensive sports fueling plan that will equip them with sports fueling knowledge they'll need for the remainder of their journey.

From there, the athletes will receive pro-caliber access at elite football clubs: Liverpool FC, Arsenal, FC Barcelona, AC Milan and Boca Juniors, with the trip culminating in Brazil for a unique experience with the Brazilian Football Confederation. The two- week journey will leave the participants with an unimaginable experience truly unique to each club.

Gatorade will promote the contest in eligible markets through multiple communications channels, plus Stadium Series events in London, Brazil and the U.S. that will bring the spirit of the contest to life through live football competition.

The "Unreal Around the World" contest will run simultaneously on four continents and 21 countries throughout the world, including Argentina, Australia, Brazil, Canada, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, New Zealand, Nicaragua, Panama, Peru, Philippines, Spain, United Kingdom, United States, Uruguay and Venezuela

For more information on the "Unreal Around the World" contest including Official Rules, visit GatoradeFootball.com.

About Gatorade

The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Backed by more than a 40 year history of studying the best athletes in the world and grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute, Gatorade provides scientifically formulated products to meet the sports fueling needs of athletes in all phases of athletic activity. For more information and a full list of products, please visit www.gatorade.com.

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