Google Remains Powerful Brand
Google's free online search engine continues to innovate and, at the same time Google continues to invest in new businesses as it battles strong competitors.
Its powerful brand name and top-notch technical staff help keep it ahead of the curve.
Having loads of cash doesn't hurt either.
Shares of Google (GOOG) are up 94 percent this year following last year's 56 percent decline.
Clicks on its site rose 14 percent in the third quarter and CEO
Google has been increasing advertising revenue from online searches through broader use of video and images, such as showing movie trailers in response to inquiries about a movie's title.
It is permitting publishers to limit the number of restricted articles that readers can see free of charge through its Google search engine, opening the door for publishers to charge for articles in the future. Meanwhile, new services to let readers buy electronic versions of books to read on cell phones, laptops and other devices have been launched.
In regard to Google's open-source software offerings, Chrome OS software introduced for the holidays in low-priced portable computers makes it possible to quickly start a computer in less than seven seconds. As with its Android OS smartphone software, the company believes offering it free will ultimately benefit its search advertising.
Google acquired mobile advertising firm AdMob for
Consensus analyst rating on Google shares is between "strong buy" and "buy," according to Thomson Reuters, consisting of 16 "strong buys," 19 "buys" and three "holds."
Americans used Google for 65.6 percent of "core" searches in November, compared to 17.5 percent for
Microsoft's Bing online search has posted significant growth since its summer launch. As far as social media is concerned, both Google and Microsoft are now including information from such sites on their search pages. To give users more control over personal data, Google unveiled its new dashboard linked to 20 products, including Gmail, YouTube and photo-sharing Picasa.
Earnings are expected to rise 16 percent next year versus 11 percent forecast for the Internet information providers industry. The five-year annualized growth rate is projected to be 21 percent compared to 12 percent predicted for its peers.
Rather than waste your time with useless lists, I'll emphasize timeless investment principles for 2010 and beyond. But I can hear you now. You also want specifics, not just concepts. I'll give you specifics, too.
- Generation Y: Save for a House or Retirement
- Retirement Benefits: What to Expect in 2010
- Personal Finance Resolutions for 2010
- The War Against the Wannabe Rich
- Make Budgeting a New Year's Resolution
- The Over-indulgent Self-Centered Generation
- Personal Finance Predictions for 2010
- New Credit-Card Rules Add Accountability
- Are International Investments Still Good Plays
- Google Remains Powerful Brand
- New Economic, Market Trends Merit New Approach to Once Shunned Investments
- 10 Things to Know About Real Estate in 2010
- The Gift of Savings
- Break Bad Shopping Habits to Avoid a Debt Hangover
- Understanding Health Reform's Real Impact on Medicare
- 10 Reasons You Shouldn't Retire
- Ready for Retirement
- Should Your Kids Pay for College Themselves
- 9 Ways Spending Changes in Retirement
- 10 Resolutions for Retirement Readiness
- Making a Retirement Investing List and Checking it Twice
- There's No Place Like Home: Elderly Qualify for Wide Range of Services
- Too Many Americans Risk a Financially-Strapped Retirement
- 'Free Lunch' Investment Seminars Often End Up Costing You Money
- Lean Years Require a Shift in How You Give to Charity
- Home Loans Will Hold Fewer Surprises
Investing - Google Remains Powerful Brand
(c) 2010 Andrew Leckey