Digital Ads Finally Outpace TV Ads
Digital Ads Finally Outpace TV Ads

By Dyfed Loesche (Statista)

This chart shows the worldwide digital and TV advertising spending (in billion U.S. dollars).

In 2017, worldwide digital advertising spending finally outpaced TV.

Digital ad spend reached $209 billion worldwide while TV ad spend stood at $178 billion this year, according to research by research agency Magna Global. And the upward trend in digital ad spend is likely to increase, reaching a possible $348 billion in 2022, while TV could stall.

Business: "Digital Ads Finally Outpace TV Ads"